In 2008 CEO Kelly S. Chung began a career as a beauty entrepreneur. Six years later, after working tirelessly and feeling as though her mind and body were becoming imbalanced, Kelly realized she needed to embrace the idea of self-care and self-love more emphatically. Flower arrangement soon became a weekly ritual and it was this that allowed her to wholeheartedly immerse herself in the world of flowers and become captivated by their beauty and power.
FEMMUE was born in 2015 as a result of this passion and today the brand epitomizes Kelly’s vision of self-love through the energy of flowers. By harnessing not only the cellular energy of flowers but also their playful colors, feminine scents and whimsical textures, each product in the collection has been created with science-backed research and data and has the ability to repair and restore skin to its full potential.